Formal Visual Elements
2-Dimensional Visual Elements
- pertains to marks on a surface and to the illusions
created by those marks.
- The particular quality of or relationship between elements;
the resultant impression of personality, feeling, or sense of spirit.
- A long narrow mark.
- Where the line is.
- Where the line isn't.
- The character of a line described from one end to the other.
- straight, angular, zig-zag
- curved, lyrical, wavy
- An enclosed area that is caught and defined when the head
of a line meets its tail.
- Negative Shape (aka Volume):
- The area of lesser saturation, or lighter illusory weight; where the color isn't.
- Positive Shape (aka Mass):
- The area of greater saturation, or heavier illusory weight; where the color is.
- (Implied) Texture:
- The impression or illusion of tactile qualities.
3-Dimensional Visual Elements
- pertains to the actual, physically perceptible
qualities of solid material.
- The particular quality of or relationship between
things; the resultant impression of personality, feeling, or sense of spirit.
- The illusion discerned when materials of differing
character abut one another.
- The unimpeded area contained within physical barriers.
- The vacant area surrounding material objects.
- The quality or resultant character of mass placed in space.
- The material bulk of the physical objects that interfere
with, divide, or inhabit space.
- The space devoid of material.
- (Actual) Texture:
- The actual tactile qualities on material surfaces.
- The Design Principles
- arrange the CHARACTER or quality of relationships between Visual Elements.
- The relative size of shapes or objects to one another; the
relationship of those to the viewer.
- The size relationship of parts to one another or of
parts to the whole.
- Material substance, bulk; gravity.
- [Illusion of] Mass:
- [Illusion of] Volume:
- The illusion of weight or force.
- Shapes or objects evenly placed across a central axis.
- Radial Symmetry:
- Shapes or objects extending out from an
obvious centrally located point.
- Lopsided, uneven placement or grouping of shapes or objects.
- Repetition creates Rhythm:
- The organization and recurrence of elements.
- Variety with Unity:
- The diversity and integration of elements.
- The pleasing employment of elements
- Visual confusion.